Tourism and souvenirs are two almost inseparable concepts, often associated with clichés and mass phenomena. But beyond this view, there are initiatives that reclaim the value of keepsakes, transforming them into pieces that reflect the identity and culture of a place.
Gastronomic Souvenirs is a prime example. Created in 2014 in Barcelona by Marisol and Sofía, two sisters passionate about design, food, and travel, the project was born from a desire to offer visitors a selection of locally sourced food products, presented in collectible boxes and designed by local artists. The result has been a successful formula that combines quality, creativity and sustainability, enabling the company to grow beyond the Catalan capital into other regions of Spain.
Food, art and identity
One of Gastronomic Souvenirs’ distinguishing features is the integration of food with design and art. The boxes containing the products are much more than simple packaging: they become genuine mementos that reflect Barcelona’s cultural identity, with illustrations and designs by local artists. Artists such as Kikayis, Elsa Palacios, and Adrián Balastegui have contributed their illustrations, adding extra value to the gastronomic product.
This commitment to combining disciplines also impacts how tourists perceive the destination: each item conveys authenticity and uniqueness, strengthening the emotional connection with the region.
The project would not be possible without the involvement of local producers. The company works hand in hand with farmers, livestock breeders, and artisans who share the same values: quality, sustainability and respect for traditions. This collaboration ensures fresh, authentic and local products that reflect the culinary richness of each region, while also helping to strengthen the local economy and preserve gastronomic identity.
A model of sustainability
Ever since its inception, sustainability has been a fundamental pillar of the project. This is reflected in several areas: from selecting producers who work with local ingredients and environmentally friendly practices to using 100% green energy and responsible water management.
The packaging is another distinctive element. It is not only recyclable, but also reusable and conceived as part of the brand’s identity. It combines beauty and functionality, while also promoting more conscious consumption habits.
Joining the Barcelona Tourism Sustainability Commitment also demonstrates the company’s commitment to a responsible tourism model aligned with the Sustainable Development Goals, and reinforces its determination to continue moving in this direction.
A success story that crosses borders
Since 2019, Gastronomic Souvenirs has expanded its activity to other areas of Spain, while maintaining its philosophy: to discover and highlight products made with responsibility and respect for the region. From artisanal sauces to traditional sweets, every item in its varied selection becomes a window into the region’s gastronomic culture.
Gastronomic Souvenirs is now a benchmark in how we understand the relationship between tourism, gastronomy and sustainability. The project has succeeded in combining the authenticity of local products with innovation in design and environmental responsibility, demonstrating that prioritising quality and local sourcing is the key to standing out in an increasingly aware and sustainability-oriented tourism market.
