Barrier-free tourism with Barcelona Zero Limits

4th February 2025

Success Stories

Barrier-free tourism with Barcelona Zero Limits

Accessibility and sustainability are two fundamental pillars when working for responsible tourism that respects both the environment and people. It is in these areas that Barcelona Zero Limits are experts, a DMC (Destination Management Company) specialized in inclusive tourism and sustainable events that offers tailored experiences and advice to other companies to multiply their positive impact.

Unique services for unique people

Barcelona Zero Limits argues that a physical limit should never be a barrier to live unique experiences. This is why it offers a wide range of adapted activities, such as routes through Barcelona and Catalonia, food experiences, water activities and access to sporting and cultural events. The aim is to ensure that everyone can enjoy tourism on an equal footing, regardless of their specific needs.

As a tourist services management agency at the destination, it works for international clients who want to visit our city, both individuals and companies, providing them with unique tailor-made proposals.

Promoting sustainability in companies

With a philosophy based on the well-being of people, social impact and care for the environment, Barcelona Zero Limits also organizes experiences to help companies transmit their values. Its brochure does as a result include corporate events, incentive trips, team building sessions and corporate volunteering, among others. There is in addition an advisory service that the agency has developed with the aim of providing other projects with all its expertise in the areas of sustainability and accessibility, and to promote its social responsibility programmes. Through consulting and training, they evaluate facilities, propose improvements, seek suppliers aligned with the Sustainable Development Goals and form teams to raise awareness of diversity and inclusion, turning these values into a real competitive tool.

A project with soul and history

Behind this initiative is Julian Montero, the founder and soul of Barcelona Zero Limits. After a life-changing traffic accident, he decided to channel his experience and knowledge to transform the tourism sector. With an Executive Master’s in Marketing and Sales from the ESADE Business School, Julián also holds a degree in Business Administration from UAB and a Master’s in International Trade from UAB/COPCA. With a great track record in business management, international experience as a business team leader and with a clear social calling, he has made Barcelona Zero Limits a benchmark in accessibility and sustainability.

By organizing events with a social commitment which promote the local economy, are respectful of the environment and, at the same time, are original and motivating, Barcelona Zero Limits manages to achieve its goal of having a positive impact on society through sustainability and inclusion and demonstrates that a project with values can make a difference in the tourism sector.

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