The aim of the project is to recognise companies, services and organisations that are committed to respectful management of the environment, culture as well as the social and financial return of the counties of Barcelona. It does so by basing its methodology on the 17 Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda.
The programme is promoted by Barcelona Provincial Council and the Barcelona Chamber of Commerce and is implemented in the territory through the counties tourism management bodies.